Every company needs to grow revenue and margin. But the great ones also control costs. At Mass Media Marketing (M3), a Google Partner agency, I was able to directly help both areas.
Writing/Editing: Previously, the company had a Digital Specialist and a different position for a Writer. These were combined into my role, eliminating the need for a headcount as most marketing copy crossed my desk while I worked in Analytics, AdWords, SEO, and more.
Analytics: Dozens of business websites = Dozens of data sets waiting to reveal new, actionable insights. I looked through most account, identifying easy wins that could be gained and providing Media Strategists messaging they could use to upsell clients with relevant changes. I also sometimes went on sales meetings to further explain what the data showed and how new ideas could positively impact clients.
Local SEO: A previously-untapped market became a value-add for clients, as I dove into local SEO and became the de facto company expert on ranking in Google Maps. I also made the case for choosing which tools and what pricing we would charge for further building each client’s digital presence through this new revenue stream.
✓ Reduced headcount as I filled multiple roles
✓ Stronger sales presentations through Analytics + assisting Media Strategists
✓ New revenue stream for agency + new opportunities with client digital growth