I’ve spent time in various digital marketing roles, most recently at Club Car, a division of Ingersoll Rand as the lead on PPC and many Analytics initiatives.
I cut my teeth at Mass Media Marketing (M3), a Google AdWords Certified Partner, where I’ve worked to enhance client site content through targeted SEO writing and editing. This ranges from performing keyword research and determining what will give a client the best value for their budget, often re-writing a site’s content to reflect the target keywords and improve grammar while delivering an excellent reading experience. From the big-picture strategy to implemented the small details users don’t see, I have typically been involved throughout the process.
I’ve also worked on multiple client Google AdWords and Bing Ads accounts, optimizing search and display ads, keywords, and targeting strategies to increase the return on their CPC/PPC campaigns. It’s especially helpful when I’ve been able to already perform SEO and optimize the target landing page’s URL, content, and more to drive down CPC by increasing the client’s quality score!
In addition, with local SEO targeting becoming more and more critical to gaining market share, I operate as point person for this area of M3. From creating consistent NAP citations across the web to enhancing their site to help with ranking signals, I’ve thought through many aspects.
I was also the primary author on the M3 blog, and you may be able to find some archives with my writing.