What others say:
I had the absolute pleasure of managing and working with Caleb for over 3 years at The Pedowitz Group. Caleb is a true revenue marketer – he constantly looks for the business value in every single tactic Marketing executes.
Majda Anwar
Vice President of Strategic Services, The Pedowitz Group
Few people have the opportunity to report to a manager who cares about you not only as an employee but as a person – but I did when I worked for Caleb. He is not only a reliable and highly adaptable manager but also an inspiring and supportive team leader.
Sean Griffin
Website Owner, The Pedowitz Group
I was impressed early on by how easy it was to work with him. He’s a great listener, highly adaptive, and offers consultative feedback. Because of him, we DOUBLED our average monthly lead volume and achieved a 3x ROI on our ad spend.
Melissa Haran
Director, Franchise Development
The Scout Guide
Rule Marketing Group client
As a sales individual, it’s incredible to work with a marketer who’s not just aligning, but advocating for your success!
Charles Parietti
Technical Account Manager, Team Lead, TechTarget
Caleb generated 4x sales-qualified pipeline generated from marketing investments. He is strategic, responsive and well-versed in B2B marketing.
Bushra Wali
Head of Marketing
Devpost
He’s the best of both worlds, with excellent technical and analytical skills, as well as a creative side, making for a problem solving powerhouse.
Erika Griffin
Digital Marketing Manager, Club Car
Experience includes:
View more work with Rule Marketing Group, my LLC I’ve done consulting through for years, including as a fractional CMO. Worked with SaaS, professional services, and small businesses.
As Seen On:
Learn more about having me on as a guest on your podcast or just get to know me a bit better.
Images link to relevant episode or article!
Topics I’ll Add Value For Your Audience:
- How internal respect dictates marketing’s KPIs
- Adopting a more customer-centric mindset – i.e. “how does this serve the customer?”
- Knowing when to cut tech from your stack … both as a power user and the team lead
- The advantages and disadvantages of being a marketing generalist (with examples)
- Calling B.S. on marketing myths
- Life as a Fractional CMO vs. full-time
- Effective selling – but from a buyer’s perspective (one such example)
Have me as a guest on your show! Link lets you email me directly, I promise I’ll reply.
More about me:
Over 15 years in marketing, including as a leader of the function. Millions driven in marketing-sourced revenue with sustainably increased pipeline and repeatable, scalable strategy/tactics.
Primary experience in B2B and agency spaces, some B2B2C and B2C experience, includes multiple client-facing roles. Very comfortable in a remote work setting.
Some fun facts:
- Pickleball, chess, Formula 1, and disc golf are the current hobbies
- Two young kids and was married eight days after my 24th birthday … 12+ years and still going
- Currently uses spreadsheets I created for wine tracking and another for coffee to determine what my wife and I like
- Once made a family recipe book (along with my wife) as a Christmas present to one side of my family. Still have the PDF!
- Once worked for Augusta National Golf Club (2012-2014) on the Masters.com web team
- Dad is Tom Rule, a musician with five albums released – he plays piano and keyboard. I annoy people with rhythm on something like a drumbox or my desk.
Looking for a marketing agency in Macon, Ga instead? (This leads to Rule Marketing Group, my LLC)