Having a solid experience spanning traditional to digital allows me to communicate across all facets of a MARCOM team: graphics, video, digital, and web with connections to IT, sales, CX, and more – all with an understanding of the time constraints and challenges each may face.
Results are listed within each section.
I’ve executed and set strategies and for a wide range of clients and employers and have hired / fired vendors, managed outsourced talent, and been responsible for six-figure budgets. My current career goal is to move into management and lead a team.
- Meeting / exceeding revenue targets
- Own inbound marketing strategies, including Account-Based Marketing approaches
- Identify audience traits and creating overarching strategy to deploy budgets accordingly
- Leverage CRM insights to report on marketing successes to executive-level management
- Strategic and tactical work in agency, nonprofit, and corporate settings
The Pedowitz Group
In January 2020, I became The Pedowitz Group’s (TPG) Inbound Marketing Manager on an agile team of three that had recently overhauled their website. TPG works with large, often multi-national organizations as marketing consultants – so not only is it B2B and Fortune 500 companies, but it’s also marketing to marketers.
Now THAT’s a challenge!
I originally owned all digital advertising, SEO, and analytics, and quickly grew to own all content as well. In fact, I ended up deleting half the site as part of a massive SEO content audit (read the blog on that process).
After a year, I grew to own the website, our ABM platform / campaigns, be involved in lead management capacities while working closely with Sales, and also hired / managed an outsourced web developer.
Click here to read more.
In January 2017, Club Car launched its new consumer-focused vehicle, Onward. It was the company’s initial consumer-focused vehicle, different from previous models you’d typically find from Club Car that were primarily focused to golf course owners.
Through various tactics and leveraging persona data we had available, we not only made our numbers – sales surpassed initial goals, earning the marketing team a President’s Award.
Click here to read more.
I’ve often done work on the side, dating way back to working as a stringer for a newspaper in college. And I’ve never been afraid to try something new.
I created an LLC to market my skills for small business owners who could use a lift over their competition. Part education, part strategy, part execution. And it’s been a great way to keep some skills sharp while testing new ones (with strong results for my clients).
Click here to take a look at the site and view some results! (Note: Opens in a new window / tab)
Filling two roles isn’t easy, but sometimes they mesh well and it saves the company money. In this case? Combining PPC, SEO, and content writing along with social media management for a bevy of clients.
Plus, it created greater collaboration between departments, especially as I identified and built a new growth opportunity to boost the bottom line.
Click here to learn more.
I’ve spent time as an Account Manager in a franchise marketing agency (Qiigo) managing and growing $1.4 million in revenue, leading a team of 5-6 in gameday operations as an Assistant Sports Information Director, and handled multiple crises as a New Media Specialist and Social Media Coordinator for what’s now known as Augusta University.
In addition, through freelance work I’ve grown a new pediatric office from no online presence into a top-3 clinic in the Augusta area + grew revenue for a luxury home builder in the Durango, Colorado area I acquired through LinkedIn social selling. And through Upwork, I earned 5-star reviews for an IT consulting agency in Phoenix (Kobargo), a maternity clothing store (Mumberry), and even writing scripts for a gaming channel’s Youtube videos.
And I’ll never forget getting to work on the Masters.com web content team for three consecutive years, including being published on their site with my own handiwork (not bad, 24-year-old me!).
- Project and budget management
- Strategic ownership
- People management
- Some lead management
- Account-Based Marketing
- Analytics and “reading” data
- Conversion Rate Optimization
- Website management – managing vendors / developers + hands-on work
- Content marketing
- Search Engine Optimization
- Reporting within CRMs
- Conversational marketing
Things I’ve worked in and found aren’t for me:
- Video editing
- Graphic design
- Outbound (specifically, marketing automation)
While this may not be highly-relevant to things I do, I find this experience invaluable for setting expectations and working with designers, video editors, etc. as I have some experience speaking their language. So no, you can’t simply fix an error in post!
- Websites – Adobe Experience Manager, WordPress, Squarespace
- Inbound – 6Sense, Google Ads, LinkedIn, Twitter, Facebook, Genius Monkey (programmatic), AdRoll
- Google Analytics (minor experience in Adobe Analytics)
- HotJar, Crazy Egg
- Drift, Intercom
Some tools I’ve worked in before, but aren’t for me:
- InDesign, Photoshop
- Final Cut Pro, Adobe Premeire Pro
- Constant Contact, Mailchimp