Real talk: It’s all about value and how I can bring something fresh to your audience, right?
So let’s get to the point:
Topics I can add value to your audience:
- How internal respect dictates marketing’s KPIs
- Adopting a more customer-centric mindset – i.e. “how does this serve the customer?”
- Knowing when to cut tech from your stack … both as a power user and the team lead
- The advantages of being a marketing generalist
- Calling B.S. on marketing myths
- Marketing magic with little budget (great for small businesses)
- Effective selling – from a buyer’s perspective (one such example)
My past experiences are summed up in my resume, which you can view an online version of here.
Presentations and previous podcast appearances include:
Click for the episode or related clip.
Sample questions to ask:
- Who should own the CRM within a given company?
- How do you make the most of a community you’re part of?
- You were unemployed for 9+ months in 2023. What did you learn from that time?
- You’ve moved from IC to managing that same team. What tips would you offer to someone now managing their former peers?
- Freelancing in addition to your full-time role. How’ve you balanced this since 2019?
- What are some ways a salesperson can cut through the clutter and get your attention, as someone who’s been the primary decision-marker in the past?
- What is the dumbest sales/marketing myth you’ve seen recently?
- You use a chess motif in your self-marketing … how do chess and marketing relate?
- What’s your current favorite Dad joke? 🙂
Why should you/your audience care to listen?
You get someone who knows how to carry a conversation and puts in the work to be fully prepared. Being unprepared for something that’s public-facing rates up there as one of my “worst nightmare” scenarios and so I’ll put in the work to ensure there’s some well-sourced opinions coming your way.
Your audience gets proven expertise they can relate to – that also cites his sources and isn’t afraid to directly speak to interesting issues that matter.
And if they disagree, it’s easy to find me – on LinkedIn, in Exit Five, and other places.
Fun factoids:
- Pickleball, chess, and disc golf are the current hobbies
- Two young kids (under age 6) and was married eight days after my 24th birthday … 10+ years and still going
- Currently uses a wine tracking spreadsheet and wife uses a book tracking sheet I created
- Once made a family recipe book (along with my wife) as a Christmas present to one side of my family
- Once worked for Augusta National Golf Club (2012-2014) on the Masters.com web team
- Dad is a musician with five albums released – he plays piano and keyboard
Want to learn more or book me?
caleb@calebrule.com is my direct email, DM me on LinkedIn, or grab a time on my calendar.
Thanks for the time – I look forward to chatting!